Free standard delivery*
On all orders
over £100

La Riché Directions Semi Permanent Hair Dye

by La riche - Directions
£4.45 £5.25

Directions Semi Permanent Hair Dye are easy to use hair colorants that will leave you with hair others will talk about.  Simply pick a colour that fits your mood and Directions dye will do the rest. All the 34 colours can be mixed with each other meaning the possibilities are endless, and if you’re not brave enough to go bold and bright all over, try adding subtle highlights of a bright colour to turn heads instead. It is worth noting that for best results; use on light or bleached hair (may give sheen to darker hair.) As the hair dye is semi permanent, colours will gradually fade and wash out in 2-6 weeks. 

For application, we recommend you wash your hair with Directions Pre Colour Shampoo, which will give your hair the correct acid balance, allowing Directions hair colour to achieve the best results. With gloves on, paste colour onto all the hair using a tint brush and comb through ensuring all is covered (Thicker and longer hair may need more than 1 tub). Processing time is between 15-30 minutes, however if you wish to achieve a slightly darker colour you can leave on for longer.

A strand test is strongly recommended for all colours and is imperative for development time when using silver & white toner.

Caution – This product contains ingredients which may cause skin irritation or certain individuals and preliminary test is advised before use on a sensitive area. If in contact with eyes, rinse immediately with water. This product must not be used for dying eyebrows or eyelashes, to do so may cause blindness, certain colours van sometimes leave a slight stain on materials and surfaces. Directions have no longevity on the hair. Shades may vary at manufacturer’s discretion.

Directions hair dye is NOT tested on animals

Please Note: The results do vary on colour & type of hair before applying. Photos featured are to get a better example of how colour may turn out.

88ml per pot 



  • Returns
  • Delivery

We hope that you will love everything you buy from us, however if this is not the case, we promise to refund any item you are unhappy with when you return it to us in a saleable condition within 14 days of the date shown on your dispatch note.

Collect In Store - FREE
UK Standard - £2.95
UK Recorded - £4.95
Europe Standard - £4.95
International - £15.95

Adult content

The page you are trying to reach contains adult content.

Are you over 18?

Yes No